As I sit here writing our story, I can’t help but feel excited for this venture we are about to embark upon! For those who don’t know, my name is Haleigh. My wife, Amber, and I are the faces behind the brand include.
A little background; we had just made our move from Fayetteville, NC to Enterprise, AL feeling the sense that something bigger was on the horizon. We have always had a passion for helping others, and wanted to find something that allowed us to make an impact in our community.
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One early morning, Amber eagerly grabbed a pen and paper and wrote the word "include.". Just that word brought the vision to life! To include is to "comprise or contain as part of a whole." When we first started talking about the idea, I was working at Starbucks and starting my masters degree and she was in the middle of her flight training for the Army. I could tell the idea she had was going to be something special.
The next few months were spent brainstorming about the possibility of starting up a company with the sole purpose of bringing people together in a world that often feels divided. Her hope was to allow the simplicity of the shirt and brand to spark a conversation about inclusion. The more Amber talked of the brand, the more I grew to see her vision's true magnitude. We were in, all the way and not looking back.
Our mission statement is to foster a community that includes everyone. For her, him, them, all, love, yourself, kids, equality, and everything in between. With a world so divided, we challenge you to create a conversation within your own community. After all, positivity thrives when we include.